Cruelty-Free Lipstick – Disguise


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Disguise’s Satin Matte Lipsticks are the perfect union of the aesthetic of makeup along with the benefits of skincare.

Globally, majority of cosmetic companies test on animals. Their products ranging from shampoos to lipsticks, usually contain ingredients of animal origin. But not Disguise. It is one of India’s first homegrown PETA approved 100% Vegan and Cruelty Free brands. 

A potent mixture of healing, soothing and moisturizing oils, the lipstick contains no toxins, alcohol, sulphates and paraben. Packaged in a recyclable container, the product is richly pigmented, besides being waterproof and non-drying, which helps with colorfastness through the day.  

You can help recycle your Disguise empties by sending it to the following address:
Disguise Cosmetics
C/o Mohanlal & Sons,
379, SVP Road, Prarthana Samaj,
Mumbai, Maharashtra 400004.

What’s in:
Marula & Avocado Oil (Healing Oils) Almond, Argan & Jojoba Oil (Nourishing oils), Shea butter (Moisturizer), Vitamin E (Natural Antioxidant)

What’s Out:
Toxins, Lead, Parabens, Alcohol, Sulphates

Additional information

Weight 0.01 kg
Dimensions 8 × 2.5 × 2.5 cm
Select a Shade

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Ethico says

We were pleasantly surprised with how pigmented and light wearing the lipstick is. It lasted close to 4 hours without the need for reapplication (even through a meal). Packaged attractively in a green magnetic bullet case, it applies smoothly without pulling. While being vegan and cruelty-free, note that the product is not chemical-free. As per Disguise, at times it is more sustainable to use a chemical formulation, rather than try and extract the relatively scarce resource from nature. 

We are excited about their recycling program! You can return your empty containers to us / Disguise Cosmetics to have them forwarded to an NGO that works towards Ethical Waste Management.

About the brand

Driven by the need to experiment and instigate change, Shivangi Shah, Desiree Pereira and Lakshay Mohindroo, started Disguise Cosmetics in 2018. The three of them have previous work experience at a cosmetic giant, and collectively have a background in biotechnology, perfumery, research and FMCG processes.

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