
Ethico - The Concept
Perceiving the importance of individual impact and living more consciously after having picked up 10,00,000 kilos of trash from the Mahim shoreline, we realised that there are millions of others who are not afraid to make the tiny and sometimes big personal changes that will make a difference. So we consolidated our learnings into the making of Ethico to create sustainable lasting change.
Ethico started with the aim to make conscious living convenient. We are devoted to fostering conversation and initiating action around the climate crisis. By sourcing sustainable and ethically produced food, personal care, homecare goods, upcycled goods, and furniture created from reclaimed wood, we are aiding a plastic free lifestyle, and enabling consumers to question their choices and their impact on the environment. So far, we have reduced plastic production of 18,429 plastic units (and counting!)